Is PrEP right for me? New ACT campaign to spread awareness about the use of new HIV prevention tool

October 30, 2014

Toronto – The AIDS Committee of Toronto (ACT) is launching a new campaign to raise awareness about PrEP (Pre-Exposure Prophylaxis), the use of an HIV medication (Truvada) by someone who is HIV-negative to help prevent infection prior to exposure.

The campaign is a response to growing conversations around PrEP among the communities affected by HIV in Toronto, especially gay/bi/queer and trans men. “There are a lot of questions surrounding what PrEP is and who it is for and we wanted to make sure that people have access to clear, unbiased answers,” says Duncan MacLachlan, ACT’s Director of Community Health Programs. “The aim of the campaign is to empower people with information so that they can make an informed decision and approach their doctor to consider if PrEP is an option for them.”

The “Is PrEP Right for Me?” campaign will be comprised of online promotions and new resources including condom packs and rack cards that will be launched during Halloween outreach at bars and bathhouses in the Church-Wellesley neighbourhood. In addition, ACT staff and volunteers will be available to connect with interested persons and answer any questions they may have.

PrEP is a pill that when taken daily helps to prevent new HIV infections from occurring. ACT supports the use of PrEP along with regular use of condoms and getting tested in order to prevent HIV transmission and other STIs. While the World Health Organization has also endorsed PrEP, it is currently available in Canada only through a prescription and is not covered by the Ontario Health Insurance Plan.

To learn more about “Is PrEP Right for Me?” visit: www.actoronto.org/PrEP.

For more information please contact:

Chris Thomas
Communications Coordinator
AIDS Committee of Toronto (ACT)
416-340-8484 ext. 225
Email: cthomas@actoronto.org