Scotiabank AIDS Walk for Life 2014: Lace Up and Walk On!

TORONTO, SEPTEMBER 5, 2014 – Making a difference in the lives of people living with HIV/AIDS is now easier than ever before.

Join the AIDS Committee of Toronto (ACT) on Saturday, September 13, 2014 and lace up for the Scotiabank AIDS Walk for Life. This annual event helps participants show their solidarity for the thousands of Torontonians living with, affected by, and at risk of contracting HIV/AIDS.

“ACT works year-round to raise funds and awareness for essential HIV programs and services for Toronto citizens,” says Daniel Knox, Director of Development for ACT. “The Scotiabank AIDS Walk Toronto is our largest annual fundraising event, and it’s really easy for anyone to participate. It’s an event about coming together as a community to support a great cause that affects us all.”

“The Scotiabank AIDS Walk for Life unites communities across the country in support of those who face the realities of this unforgiving disease every day,” said Alberta Cefis, Scotiabank’s Executive Vice President and Head of Global Transaction Banking. “Scotiabank has been a sponsor of the AIDS Walk for Life since 2007 and became title sponsor in 2008. We are proud to support this important event and walk in solidarity with all those who will lace up and walk on this year.”

The Scotiabank AIDS Walk Toronto takes place September 13, 2014 at Yonge-Dundas Square from 11am to 6pm and is hosted by CHUM FM’s Ashley Greco.

The day’s schedule is as follows:

11am: Registration Opens
12pm: Beer Garden and BBQ
1:30pm: Opening Ceremony
2pm: Walk Starts
3pm: The Red Party – with performances by Simone Denny (formerly of Love Inc.), The B-Girlz, Maylee Todd, DJ Scotty Dynamo and DJ Sumation

2014 marks the 26th year of the Toronto Walk. This year also marks the return of Shaun Proulx, a talk show host, publisher, inspirational writer and speaker, as our local Walk Chair.

“You can walk as an individual or team, sponsor individuals or teams or simply make a general donation to ACT. People looking to get involved can even volunteer ahead of the walk,” says Shaun Proulx, Chair of AIDS Walk Toronto 2014. “We’re better when we come together as a community for a common cause.”

Scotiabank AIDS Walk for Life national sponsors are: Title sponsor: Scotiabank. National platinum sponsor: Santa Margherita & Vintages. National gold sponsor: Gilead. National bronze sponsor: Bristol-Myers Squibb. Creative Sponsor: TBWA Toronto. Promotional Partners: Cineplex Media, Google Ad Grants, Maclean’s Magazine, Marketwired, and Rainbow Cinemas/Magic Lantern Theatres.

AIDS Walk Toronto local sponsors are:

Local gold sponsor: Samuel Group. Local promotional partner: Rainbow Cinemas & Carlton Cinema. Local media partners: 104.5 CHUM FM, Shaun Proulx Media, and ProudFM. Community media sponsors: IN Magazine and Xtra.

To register, support a walker, or make a donation, visit www.aidswalktoronto.ca.

To join as a volunteer, please email walkvolunteer@actoronto.org.

Scotiabank AIDS Walk for Life
The Scotiabank AIDS Walk for Life is a project of the Canadian AIDS Society in partnership with the Positive Living Society of British Columbia, the AIDS Committee of Toronto, and community-based AIDS organizations across Canada. During the national week-long event, cities and communities from across the country host Walks to raise funds for local services and programming and to raise awareness about HIV/AIDS. As Canada's most important HIV/AIDS awareness and fundraising event, the Scotiabank AIDS Walk for Life has now raised over $40 million for community-based HIV/AIDS service organizations since 1996 and has attracted well over half a million participants. Scotiabank continues its multi-year commitment as title sponsor for the AIDS Walk, playing a key role in expanding its promotional and fundraising capacity.

About Scotiabank
Scotiabank is a leading financial services provider in over 55 countries and Canada's most international bank. Through Bright Future, their global philanthropic program, Scotiabank and its employees support causes at a grassroots level across six pillars: health, education, social services, arts and culture, environment and sports. Recognized as a leader for their charitable donations and philanthropic activities, Scotiabank has contributed on average some $50 million annually over the last five years to community causes around the world. Visit us at www.scotiabank.com.


About the AIDS Committee of Toronto ACT)
Since 1983 ACT has developed programs and services that respond to the changing needs of the communities it serves. ACT provides support services that empower men, women and youth living with HIV to achieve self-determination, informed decision-making, independence, and overall well-being. We do this through programs such as counselling, information provision, social support activities and programs that help people with HIV return to work.



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Media inquiries:

Maria Feldman, Communications Officer, Canadian AIDS Society
613.230.3580 extension 130
mariaf@cdnaids.ca

Devinder Lamsar, Media Communications, Scotiabank
416.933.1171
devinder.lamsar@scotiabank.com

Kyle Greenwood, Manager of Communications, ACT
416.340.8484 extension 282
kgreenwood@actoronto.org